For an online entrepreneur, what is important for them is to get as many profits as possible by selling products online. That is good and all but the problem lies when businessmen do not think of choosing the right web hosting solution.
You see, going for a bad hosting provider can mean a lot of things. First, it may be the cause of potential loss of revenue simply because your website is hardly accessible, let alone accessible at any time of the day. For a business website, every second that passes by could potentially lead to a severe loss in profits which may result in the closure of your online store.
Another possible problem that may arise as a result of getting a bad web host is that your page rankings might be negatively affected. Slow or unstable internet speeds, coupled with relaxed online security, among other things could affect your website’s SEO performance to a huge degree and you might end up ranking in the 50th page on the SERPs which can be a huge pain!
How about in terms of online security in the sense of making payments? Without a good web host, your website could be a victim of online threats and hacking attempts. This would compromise not only your website but also the credentials of your customers as well. When this happens, your reputation as a business owner will surely take a hit.
So to answer the question, ‘just how important is web hosting for your business?’, well, as I’ve stated above, it is VERY important.
Bad Web Hosts Should Be Avoided
Although there are web hosting companies that have established a name for themselves in the industry, there are so many hosting providers that have come about that provide nothing short of a headache.
Here are some of the reasons why you should avoid bad web hosts:
In a statement released by Google in 2015, a slow loading website will be penalized because it turns out that it is the major factor that leads to high bounce rates. It is imperative that a website should load within 3 seconds after clicking the link on the SERPs.
A bad web host does not provide good customer service. If anything, you will be scratching your head simply because you cannot talk to a real person on the other line.
No Specific Server Resources
Reseller hosting has been quite popular in recent years and that is basically where a new hosting entity provides web hosting services to people at more affordable rates. This is done by piggybacking on already established web hosts.
The problem with this is that it could result in poor server performance which will translate to slow loading speeds, which, as you already know, will result in a high bounce rate that could potentially harm your page rankings.
Bad Reputation for You
In business, reputation is everything. If your website is run by a bad web host, you can expect your reputation to take a nosedive.