The thing that I like the most about Google is that it does things that make people happy. Whether it is giving you the exact information that you need or to help you drive more traffic to your website, the company offers various benefits to all of us.
That being said, many business owners are looking into boosting their local SEO campaign because apparently, Google favors ventures that focus on this area. One tool that can really help local businesses is the Google My Business platform.
How can it benefit local businesses? Read on to find out.
Consistency in Information
There are some instances that people get their businesses misrepresented on various platforms all over the internet. However, Google My Business can fix that. You can pretty much change any information as you see fit so that those things can be reflected almost immediately after they are applied.
Furthermore, you are assured of information consistency across the board. You can change the name of your establishment, the opening hours, and you can even add some additional information as well. The cool thing about this is that any changes made will be reflected on Google Maps as well.
Increase Online Presence
The reason why you want to have a business website is to gain as many customers as possible, right? Well, Google My Business helps with your brand’s visibility online. This is because a lot of websites and services rely on Google’s data servers so just by keeping your venture’s information up to date, you will instantly gain brand recognition.
It Helps with Promotion
Another cool thing you can do with Google My Business is that you can upload images or videos about your establishment. This is a great way to promote your business as well because people can have a glimpse of what they can expect out of your business.
One of the amazing perks of Google My Business is that you can add post entries on your Business profile page. This can be just about anything you can think of. You could advertise any promotion you might have, discounts, new products, and you can even create helpful articles that provide additional value to your customers.
Bookings and Reservations
If you own a restaurant, for example, it would be nice if you can accept online bookings. Well, with this platform, you can actually do so! You will be given the opportunity to accept any online bookings and this is a pretty convenient way for your customers to get a hold of your services at their comfortable time.
Even though Google My Business offers a lot of neat features to business owners, it does have its shortcomings. One of the major downsides of using this platform is that it does require time before your profile will be noticeable in organic searches.
Still, the pros outweigh the cons, so I really do not see any reason not to use it, especially if you’re looking to boost your local SEO performance.