For Small Business Owners: 6 Website Design Techniques
Pick the best platform for your brand.
At this day and age, it’s very easy to build a website for your brand and business. There are various DIY website builders that you can help you come up and launch your own website. Be careful in choosing the right platform, though. Shall you use Shopify, Squarespace or WordPress? Do proper research first.
Use a responsive design.
At this day and age, more and more people are browsing the internet through their smartphones and tablets. This is a significant part of the best website design routine. When picking a theme for your pages, see to it that is easy to navigate and use even on smaller screens.
Keep It everything basic and simple.
Many website owners go overboard with their website designs. Remember that your goal is to display the most important details properly, so people can easily see it. Keep fonts and colors to a minimum. Also, incorporating a basic color palette, and use only one to two fonts. All of these would help improve user experience.
Make it easy for people to reach out to you.
Always include an updated website contact us page that includes your social media links. You can also make use of the footer to place your primary contact details.
Use call-to-action buttons to fulfill your website goals.
Every page in your website must have a CTA that will help you accomplish your goals. People wouldn’t help you on their own. You need to remind them how they can help you. Tell them what to do by leaving engaging call-to-action buttons.
Assess your own website.
Evaluate your own website. List down the things you love and dislike about it. What are its pain points and points for improvement? One of the most important aspects you must regularly check is website navigation.